The one not so obvious critical mistake that may cause eBooks to fail. What to do instead! - Course Platform Academy

News Hub

The one not so obvious critical mistake that may cause eBooks to fail. What to do instead!

December 9, 2022 โ—Šย By Georges Wansek

The one not so obvious critical mistake that may cause eBooks to fail - what to do instead

The one not so obvious critical mistake that may cause eBooks to fail. What to do instead!

In the summer of 2019, I completed a 8-week program on memberships. During the program I met a Facebook Ads strategist, Alvaro Berrios and afterwards decided to join his program.

Alvaro is very experienced with Facebook Ads, so I knew I was in good hands for the steep learning curve that was required.

As I was learning the process to launch my first Facebook Ads campaign, Alvaro laid out the foundation: it starts with RESEARCH.

He had a very precise and methodical approach to do research, which Iโ€™m very thankful I learned. It took a bit of time, but it made the process so much easier and helped my very first campaign to be successful. I was SOLD on the โ€˜Research Phaseโ€™.

So, how is it relevant to the success or potential failure of an eBook you may ask?

It is 100% relevant. As a matter of fact it is relevant to any digital product and it is even applicable to any type of business. By doing research, we are simply doing our due diligence and gathering very valuable information and data.

Data is crucial. It gives an array of insights that can make the difference between success and failure.

What are we researching?

In the case of a digital product, and eBooks to be more specific, we are searching for insights about what our audience wants and doesnโ€™t want, what language they use, how they feel, what it is they are looking for and canโ€™t find, etcโ€ฆ

When we think about it, it makes perfect sense to do research BEFORE we even start creating an eBook. It is a critical mistake to overlook this step, and it may cause the product to fail.

Research isnโ€™t difficult, we simply need to incorporate it into our framework so that we donโ€™t forget to carve out time for it. Yes, it is all about framework, isnโ€™t it?

What are the benefits of doing research for eBooks?

  • We have a better understanding of what our audience is looking for instead of guessing or assuming that a topic might be of interest
  • We can see the language that they use and then simply reuse that language in our copy - This is a big one.
  • It makes it easier to craft a title (and subtitle if applicable) that makes the audience want it
  • It brings clarity on other eBooks topics available for a specific market and helps us position our content differently
  • We can see what people think about other eBooks already on the market, what they like, what they donโ€™t like, and maybe find a gap that is worth writing about.

Those are just a few examples.

To summarize, we are not using our instincts to create eBooks that we think our audience wants, but instead we navigate with clear data and insights that are highly valuable to create better products.

I am making a point of incorporating a โ€˜Research Phaseโ€™ in all of my frameworks.

georges wansek square - 2

If you liked this article, take a minute to share it via one of the social share buttons. I appreciate it.

Guide To Ebooks That Sell

For authors, poets, bloggers (and even non-writers)

ebooks that sell - thumbnail

Enter your best email below, and I'll send you a FREE copy of my new eBook

6 thoughts on “The one not so obvious critical mistake that may cause eBooks to fail. What to do instead!”

  1. Research plays a key role, Georges. Heck, I only began writing my eBooks after acquiring 7 years of blogging experience, aka, due diligence. Once you have the experience and name, the research is mostly in your noggin LOL. But if not, dig deep, as a newer self-published author.

Leave a Comment

Your email address will not be published. Required fields are marked *

Posts you may like...

What If It Was Easier

That's the title of an email I received recently that really got my attention. As most entrepreneurs these ...

How to choose the best colors to trigger the impulse to buy

Choosing colors for a brand, for products, graphics, ads, etc… and more specifically colors that will trigger the ...

The sad reality about goals, most won’t be reached for two simple reasons

January came and with that - the "big" new years' resolutions. And we are reminded many times a ...

Ebooks are selected the #1 high-demand digital product to sell online

This came as almost no surprise to me. As I've been unpacking the advantages and benefits of eBooks ...
Digital Products

9 Reasons Why eBooks Are Perfect Digital Products

When it comes to digital products, one thing is sure - there are plenty of options to choose ...

3 significant questions to ask yourself before you create a sellable ebook

I recently created the Guide to Ebooks that Sell. If you have not downloaded it yet, you can ...
Membership Hub

This Membership Hub Launched With ONE Simple, Yet Effective Feature

How do you open the doors of an online business as quickly as possible? The answer is easy: ...
eBook covers

โ€‹โ€‹3 Best Ways To Create Eye-Catching eBook Covers

Writing the content of an eBook should most likely be the easy part. We all know our topics, ...

#1 Amazon Best Seller Author Offers Both A Book + An Ebook, Hereโ€™s Why!

Achieving #1 Amazon Bestseller status is a big accomplishment. When Lynn Bromley decided to launch her own author's ...

Enter your email address to be the first one to be notified

we hate SPAM and promise to keep your email address safe.

Almost there! Please complete this form and click the button below to gain instant access

14199

You're all set, I'll send you the workshop details soon!

Enter your email address, and click the button to get instant access

we hate SPAM and promise to keep your email address safe.

Almost there! Please complete this form and click the button below to gain instant access

14199

The Anatomy Of A Platform Design

~ Guide ~

Yes!

Let me know when the next episode comes out.

15585

Yes!

Thank you for your interest in Course Platform Academy's Videocast.

 

We'll let you know when our next episode comes out.

15585
Scroll to Top
Share via
Copy link