We don’t need a long list of testimonials to start using stories in our marketing.
We already have stories — from our own experience, clients, conversations, and everyday moments.
In this video, I show how to create a simple Story Bank using a Google Doc, so you can capture and reuse these stories whenever you need them — for emails, landing pages, webinars, or social posts.
I walk through a very simple 3-part framework:
- Write the elements of the story
What happened? Who experienced it? What changed? - Identify what objections this story helps address
(Will this work for me? Is this too complicated? I don’t have time? etc.) - Decide where you can use it in your marketing
Email, landing page, webinar, offer page, social media, and more
The goal is to build a practical reference document you can return to anytime you need it for your marketing.
When you have a Story Bank, you’re no longer starting from scratch.
Resources
