#1 Amazon Best Seller Author Offers Both A Book + An Ebook, Here’s Why! - Course Platform Academy

News Hub

#1 Amazon Best Seller Author Offers Both A Book + An Ebook, Here’s Why!

December 17, 2022 ◊ By Georges Wansek

Amazon best seller - lynn bromley

#1 Amazon Best Seller Author Offers Both A Book + An Ebook, Here’s Why!

Achieving #1 Amazon Bestseller status is a big accomplishment. When Lynn Bromley decided to launch her own author’s website hub with both a hardcopy and an eBook it definitely opened possibilities.

I was introduced to Lynn by a common friend of ours. I had never worked with an author before and was eager to explore this new niche and learn more about authors in general.

Lynn had both the hardcopy and the digital version (Kindle) of her book available on Amazon. So how did she approach her author’s website project or more importantly, why did she decide to offer both versions of her book?

Having a book published may definitely look more prestigious. If you were to publish your first book tomorrow and had the option to choose between a hardcopy or an ebook, which one would you pick?

I believe most of us would choose the hardcopy. I can only imagine how good it must feel to have your first book published and hold a physical copy in your hands! Yes, what a great picture!

Lynn decided to use a very creative way for authors who offer their books on their own author’s website which is something that can NOT be done on Amazon. She offered an option for people to purchase her book with a signed and personalized message.

How cool is that?

It’s very special and makes for a great gift option.

In addition to getting a ‘special’ copy of her book, there are benefits of having a digital eBook available.

#1 - Offer the book and use the the ebook as an upsell

There are two ways we can create an upsell, either as what we call an ‘order bump’ or as an upsell on a subsequent page once someone has made a purchase.

In the case of an eBook, it works really well as an order bump. The principle is simple, the eBook is offered on the checkout page of the hardcopy book and can be added to the order by simply checking a checkbox. That’s it!

And that’s what Lynn chose to do. She created a funnel for the book and at the checkout the eBook is offered at a discounted price. This is a great advantage for the buyer who doesn’t have to wait to receive the book to start reading it. Definitely a win-win.

lynn bromley - order bump

#2 - Offer the eBook and upsell the book or an entirely different product

This is an easy solution as some people will prefer to purchase the digital eBook to get instant access and start reading it right away. However, we can definitely add steps to that funnel (aka the customer’s buying experience) and still offer the book or even another product, such as an enrollment into a community membership for example.

#3 - Avoid international shipping cost and reach a much bigger audience with the eBook

International shipping can sometimes be expensive in relation to the cost of a book. Having a digital version of the book available on the author’s website gives the flexibility to serve a much bigger audience by avoiding possible costly international shipping fees as well as shipping delays. Another big win-win.

lynn bromley - digital eboook

#4 - Use the eBook as a bonus for other types of products and/or offers

As we’re building more ways to serve our audience, we are obviously creating new offers. Ebooks make great bonuses when they’re aligned with a specific offer. They add value to our offers, they’re easy to provide and simple to download.

#5 - The ebook can be used as a giveaway / lead magnet

Even though an eBook might be available for purchase on the author’s website, it is always possible when necessary to use it for promotional purposes. They are perfect for giveaways or as a temporary free lead magnet for a specific opportunity such as an online summit or a guest speaking event. That’s another big advantage for having full control of our content and definitely for authors to have their own author’s website.

Lynn has created a simple and beautiful author’s website with two products - her book AND the eBook version. A big congratulations, this is just the beginning.

Quick question: which other advantages or benefits do you see for having both a hardcopy as well as a digital copy? Let me know in the comments.

georges wansek square - 2

If you liked this article, take a minute to share it via one of the social share buttons. I appreciate it.

Guide To Ebooks That Sell

For authors, poets, bloggers (and even non-writers)

ebooks that sell - thumbnail

Enter your best email below, and I'll send you a FREE copy of my new eBook

2 thoughts on “#1 Amazon Best Seller Author Offers Both A Book + An Ebook, Here’s Why!”

  1. From my personal experience, three versions of the book are vital. Paperback, ebook as a Kindle, and a PDF downloadable of the exact file the paperback was taken from.

    At first I offered the Kindle at 99 cents only for one day to boost the bestseller ranking on Amazon. Preparing the list to grab the book in just the right time in a nurturing way is good practice.

    The PDF became a great bonus for classes associated with the book content. Using the exact PDF the book was printed from on-demand gives the receiver the benefit of referring to page numbers.

    I’ve also used the PDF as a free giveaway when I meet someone in person.

    1. Thank you for the suggestion Donna. Definitely a plus to be able to search the PDF. Quick question, what did you use for on-demand?

Leave a Comment

Your email address will not be published. Required fields are marked *

Posts you may like...

Digital Products

9 Reasons Why eBooks Are Perfect Digital Products

When it comes to digital products, one thing is sure - there are plenty of options to choose ...

The one not so obvious critical mistake that may cause eBooks to fail. What to do instead!

In the summer of 2019, I completed a 8-week program on memberships. During the program I met a ...

What If It Was Easier

That's the title of an email I received recently that really got my attention. As most entrepreneurs these ...

The sad reality about goals, most won’t be reached for two simple reasons

January came and with that - the "big" new years' resolutions. And we are reminded many times a ...
Membership Hub

This Membership Hub Launched With ONE Simple, Yet Effective Feature

How do you open the doors of an online business as quickly as possible? The answer is easy: ...

Ebooks are selected the #1 high-demand digital product to sell online

This came as almost no surprise to me. As I've been unpacking the advantages and benefits of eBooks ...

How to choose the best colors to trigger the impulse to buy

Choosing colors for a brand, for products, graphics, ads, etc… and more specifically colors that will trigger the ...
eBook covers

​​3 Best Ways To Create Eye-Catching eBook Covers

Writing the content of an eBook should most likely be the easy part. We all know our topics, ...

3 significant questions to ask yourself before you create a sellable ebook

I recently created the Guide to Ebooks that Sell. If you have not downloaded it yet, you can ...

Enter your email address to be the first one to be notified

we hate SPAM and promise to keep your email address safe.

Almost there! Please complete this form and click the button below to gain instant access


You're all set, I'll send you the workshop details soon!

Enter your email address, and click the button to get instant access

we hate SPAM and promise to keep your email address safe.

Almost there! Please complete this form and click the button below to gain instant access


The Anatomy Of A Platform Design

~ Guide ~


Let me know when the next episode comes out.



Thank you for your interest in Course Platform Academy's Videocast.


We'll let you know when our next episode comes out.

Scroll to Top
Share via
Copy link